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Selling Salvage Online
Tuesday, September 29, 2009
The internet has introduced many improvements into our lives. One of the most important is our increased ability to access the products and experiences of people living far outside our normal social and societal circles. The concept of the more accessible distance between you and the varied people, products and websites that you can find on the internet is called Reach , and it’s something that can help you when selling your salvage.
Consider the reach you have in your society. If you put your salvage outside your company’s door and added a price tag to it, your reach would be anyone who normally or occasionally passes through your area. Your actual reach in terms of selling the salvage is further reduced when you consider the number of those passers by who:
a. can see the value in the salvage and know how they can utilize it
b. can afford the price you affixed to it
As you can imagine, these limits severely reduce the likelihood that you will sell your salvage. If you put signs out on other streets or take an ad out in a local newspaper, you can extend your reach but it is still limited by the amount of people you reach who can use and afford the salvage. There is also one additional problem—do those people have the ability to walk, drive, or hire a ride to your salvage.
No matter how you look at it, these limit your ability to sell your salvage—and they definitely limit the likelihood that you will get a buyer at fair market value. The internet, however, does nothing but increase reach and further target the potential buyers who are reached out to.
Posted By: Salvage Management Team |
